Tag: Socially Responsible Business
Socially Responsible Business
Cause Marketing: Attention Campers
How Girls Inc. put the power of Lancome to work in support of mission.
Socially Responsible Business
Best of Breed
When it comes to gaining a market edge while supporting a social cause, ‘corporate social marketing’ leads the pack.
Socially Responsible Business
Invention for the Common Good
Four reasons corporations should engage in social responsibility.
Socially Responsible Business
Coming Clean
Firms fare better when they acknowledge self-interest in cause marketing.
Social Entrepreneurship
Nothing Ventured, Something Gained
When Honest Tea said no to venture capitalists, it waded into uncharted territory.
Socially Responsible Business
One Scoop, Two Bottom Lines
Nonprofits are buying Ben & Jerry’s franchises to help train at-risk youth.
Corporate Philanthropy
Community Capitalists
The Oakland, Calif.-based office supply company, Give Something Back, donates all of its profits to charity. This practice has turned off some potential customers.
Socially Responsible Business
Cirque du Soleil Thinks Globally
Cirque du Soleil devotes 1 percent of ticket sale revenue -- or about $6.2 million -- to outreach programs for at-risk kids, many of whom struggle with poverty, drug addiction, or homelessness.